Ustand Mobile App

Discover how I managed Ustand Mobile App design creation starting from the idea and on the scale of the published application. uStand is an educational iOS mobile app, designed to support people learning languages.

I was tasked with assisting a startup team to create a design concept and
prototype app based on competitor analysis. The ultimate goal was to create a language learning app in the shortest possible time frame.

What I started with:
  • No specs
  • No requirements
  • No content
  • Analogies as a reference from the owner
Role & Duration

My role: UX/UI Designer

Team: Business stakeholders, iOS Developers

Duration: 12 hours, time frame - 2 weeks.
Project challenges
  • Startup team got an idea to make an analogue of a commercial language learning app, and enter the market as quickly as possible.
  • Design process: A lack of time for project onboarding and shallow understanding of business model.
  • Extremely short project timeframe
  • Delivering the design process without the support of specifications, user research, content or expertise from stakeholders
  • Significant iterative engagement with stakeholders was required to achieve simple decisions
My role in each phase

  • Interviewing Stakeholders – while engaging the startup team with the process
  • Competitor Analysis – defining features, interaction mechanics and solutions

  • Information Architecture - defining the UI structure, hierarchy and affinity
  • Wireframing

  • Logo
  • UI concept on native iOS components
  • Mockups
  • Hi-fi prototype
Delivery & Validate

  • Validate the demo product with the stakeholder to confirm that it matched their vision
  • Deliver mockups, source files and assets ready for implementation
The interview with stakeholders delivered a list of similar apps for reference, but no specifications for the app's requirements. Reverse engineering presented the only option to address this challenge.
Given the limited specifications from the design team, to confirm that my mockups met the owner's specifications, I developed information architecture and wireframe designs.
These were presented to stakeholders during iterative sessions to develop the app.
Creation of mockups and hi-fi prototype
  • I delivered a range of options for the logo and UI concept
  • To match the design specifications, all design patterns were based on iOS11 native UI components
  • Development of a reactive prototype in InVision
Prototype testing empowered me to achieve the feedback I needed to iterate the initial design to the satisfaction of the client. After adding more functional screens, the prototype was approved.
At this stage, the stakeholders had not developed unique content for the app.
This was because it was their goal to first achieve the design deliverables and technical implementation.

I delivered:
  • A clickable prototype with potential positive and negative scenarios for learning, language level assessment features, payment options and achievements.
  • Mockups consisting of 29 screens, all ready for implementation with assets and specifications
  • Promo screens templates for product publishing in App Store
I used a prototype without actual content with the main goal to test the primary scenario on the basic screens. And validate this way if all the screens & flow are matching the requirements.
Having 12 hours only for the whole project design, I spent about 1 hour on the prototype creation, testing and delivery to the Customer.
After delivering the prototype, we with the Customer discussed and worked on a couple of minor changes to the flow, and I got a final approval.
Mobile app mockups. Hi-fi mockups.
Do you want to know more about my experience,
or wish to discuss a UX/UI Design Management opportunity? Get in touch now. I'd be delighted to hear from you.